I love storytelling.
William Mullin is an accomplished storyteller, coach, and performer known for his dynamic presence and incisive narrative craft. His work has been featured on The Moth, Risk!, and PBS’s Stories from the Stage, where his performances have resonated with audiences nationwide.
As a sought-after storytelling coach, William has led workshops for leading organizations—including Ogilvy & Mather—and has worked one-on-one with corporate executives to refine their narrative voice, elevate their presentations, and communicate with greater humor, authenticity, and impact.
William is the former co-host and co-producer of The Mosquito Story and is now the creator and host of The TELL, a storytelling show presented year-round at the Provincetown Theater.
He has trained extensively at the William Esper Studio, Upright Citizens Brigade, The Barrow Group, and London’s Royal National Theatre.
My Approach to Storytelling
My approach to storytelling begins with a strong foundation—understanding the essential elements that make a story compelling, from structure and pacing to emotional resonance. From there, I draw on lived experience to uncover a point of view that feels authentic and engaging, one that audiences can recognize and appreciate. By carefully detailing vivid, memorable characters and grounding each narrative in truth, I create stories that feel real and relatable. Infused with humor and honest insight, these elements come together to form entertaining true stories that connect with audiences on both a human and emotional level.
Storytelling is authentic, not performative.
While a good story should be engaging and entertaining, it is not a performance in the theatrical sense. What sets storytelling apart from a stage performance are its imperfections—the pauses, the rough edges, and the unscripted moments that reveal the teller’s humanity. These natural flaws create intimacy and authenticity, allowing the story to feel lived-in rather than rehearsed, and inviting the audience to connect with the truth of the experience rather than the polish of a performance.
Storytelling can be used in any aspect of your life.
Storytelling is a powerful tool that helps people connect more meaningfully in social settings, communicate with confidence in their careers, and better understand themselves. By shaping and sharing our experiences, we learn how to engage others, clarify ideas, and convey authenticity—skills that are invaluable in both personal and professional life. The physical act of telling a story taps into our own psyche, revealing patterns, emotions, and insights we may not have fully recognized before, allowing us to discover more about who we are as we speak our truths aloud.